March has St. Patrick’s Day, the Ides of March, the start of daylight savings, and the beginning of Spring. It also marks the anniversary of the start of Eposeidon and KastKing.
Four years ago this month in a private two-car garage on Long Island NY a great story began to unfold. That garage was the launching pad for Eposeidon, the parent company of KastKing. Like many other companies that had humble garage beginnings such as Microsoft, Apple, Harley Davidson, Disney, Grumman Aerospace, and others, the start from scratch fishing tackle company rocketed into orbit.
Its founders started with one product — Eposeidon SuperPower Braided Fishing Line. They put their heads down, forged forward, and never looked back. Like anything new, in the early days the brand had its fair share of critics, naysayers, and doubters. “How could anything this inexpensive be any good?” they asked.
Time marched on and anglers grew to be believers. Their faith was galvanized by trying, and using, KastKing products. KastKing was often less than one third the cost of the brand they had been using. Today KastKing products, which include four different models of braided line; SuperPower, Mega8, MaxThin8 and Fortis, plus monofilament, fluorocarbon, and copolymer fishing lines, fishing rods, and more than a dozen fishing reel models, are being used in more than150 countries.
Fueled by a unique business plan, KastKing® rapidly accelerated and became the fastest growing fishing tackle brand in the world and the largest sales volume fishing gear seller on Amazon.com. Virtually overnight.
In only its second year the brand won a coveted Best of Show Award at ICAST ( International Convention of Allied Sportsfishing Trades) 2015 for their state-of-the-art designs. They received the award based on voting by members of the fishing industry media and corporate fishing tackle buyers. According to ASA (American Sportfishing Association) that organizes the convention, “270 companies submitted 889 products in the New Product Showcase, all vying for the “Best of Show” award in 24 categories …” Many of those companies had been around for decades.
KastKing Product Development Specialist Paul Quigley said at the company’s Long Island headquarters, “Folks often perceive lower cost as poor quality. We never traded off quality for the sake of price. In fact, we constantly work to improve existing KastKing products and create additional new, innovative, quality products.”
KastKing fishing reels currently hold 4 of the top 9 selling positions on Amazon.com. The brand also has the top ranked, best-selling braided fishing line at Amazon. It is KastKing’s founding product, KastKing SuperPower Braid, which has undergone improvements and a recent packaging change. It has an amazing history.
“We were recently told an interesting story about our KastKing® SuperPower Braid Line by a customer, Captain Danny Azzato who owns Fish and Wildlife Unlimited Taxidermy, Inc. in Moorehead City, NC,” says Marketing Director Tom Gahan.
“During our fishing trips every year we had been breaking off big fish. We figured we’d try something different.” says Capt. Danny. “For our recent fishing trip to Costa Rica, we wanted to bring our own rods and reels, and we purchased your 65 pound test green SuperPower braid. We spooled it on the reels the morning we were heading out. This is the first time we were using KastKing line and we didn’t know what to expect. We were fishing aboard Captain Carlos’ boat the, Wing Man out of Los Suenos. He took us to catch some live bonita to live line on a local reef. Our plan was to try to catch some cubera snapper, rooster fish, or whatever might be roaming the bottom. Well, I was up first. I was letting my bait out trying to get it down to the bottom and a magnificent black marlin picked up my bait. When we saw the size of the fish I never dreamed I had a chance! Captain Carlos immediately ran the boat.
”It exploded out of the water 100 feet behind the boat and made 26 jumps on its first run. The fish made two more incredible runs with 15 – 20 jumps during each run. Even as an experienced angler it took me just under two hours to bring in this beauty. It was a day I will never forget! “
Based on his experience and knowing eye, Captain Carlos estimated that the black marlin that Danny caught on 65 pound test SuperPower braid weighed 550 lbs./ 250 Kg. The fish was safely released.
“The KastKing braid was given the true test that day. It made us believers of your product. We came home and respooled all of our reels with your line,” Capt. Danny added.
“We hear product testimonials like that all the time from KastKing converts,” says Gahan. “Captain Tom Mikoleski of Grand Slam Charters in Montauk NY, author of Bass Buff – A Striper Fishing Obsession Guide, has been using KastKing braid for the last three seasons. He has hauled in striped bass in excess of 50 lbs. with it and reports zero issues. Equally, we hear amazing tributes about the abrasion resistance and breaking strength of our braided line from anglers targeting sharks, bull reds, tarpon, muskie, and other large, hard-fighting fish, as well as from bass anglers and ice fishing folks alike. Those stories continue to rebut any misgivings anglers may have about KastKing fishing line. Our high efficiency business and marketing models allows us to price our products much lower. No one can dispute that.
“At four-years-young we’ve climbed over a lot of obstacles. It’s safe to say that many other startups would not have survived them. If they did, they likely would not have experienced the same meteoric growth rate. There is no substitute for good products combined with hard work, focus, personal sacrifice, and perseverance. As a result, KastKing hits above its weight. ”
Eposeidon’s founder and CEO, Tate Cui commented about the expansion of the company during the past four years, which now has multiple operations in North America, Europe, and Asia.
“We have grown so quickly physically and fiscally since the beginning, it’s hard to say where we will be in another four years. We will continue to develop exciting groundbreaking, affordable products that fit angler’s needs and expand operations,” says Cui. “We are very thankful to our customers, which now numbers in the millions, our fans, friends, and believers who have joined us along the way. It’s been a long, but exciting, climb up since that two-car garage.”
KastKing will continue to introduce more new fishing reel models, fishing rods, and fishing line this year before ICAST 2017 in July.