KastKing Still Soaring High After Four Years

 

 

March has St. Patrick’s Day, the Ides of March, the start of daylight savings, and the beginning of Spring. It also marks the anniversary of the start of Eposeidon and KastKing.

 

 

Four years ago this month in a private two-car garage on Long Island NY a great story began to unfold. That garage was the launching pad for Eposeidon, the parent company of KastKing. Like many other companies that had humble garage beginnings such as Microsoft, Apple, Harley Davidson, Disney, Grumman Aerospace, and others, the start from scratch fishing tackle company rocketed into orbit.

 

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KastKing SuperPower Braid launched KastKing. It underwent a new look for the label and outer package in 2017. Same SuperPower Braid in the box. It continues as the bestselling braided line on Amazon.com

Its founders started with one product — Eposeidon SuperPower Braided Fishing Line. They put their heads down, forged forward, and never looked back.   Like anything new, in the early days the brand had its fair share of critics, naysayers, and doubters.  “How could anything this inexpensive be any good?” they asked.

 

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KastKing SuperPower Braid original package and logo. Amazon Bestseller.

Time marched on and anglers grew to be believers. Their faith was galvanized by trying, and using, KastKing products. KastKing was often less than one third the cost of the brand they had been using. Today KastKing products, which include four different models of braided line; SuperPower, Mega8, MaxThin8 and Fortis, plus monofilament, fluorocarbon, and copolymer fishing lines, fishing rods, and more than a dozen fishing reel models, are being used in more than150 countries.

 

Fueled by a unique business plan, KastKing® rapidly accelerated and became the fastest growing fishing tackle brand in the world and the largest sales volume fishing gear seller on Amazon.com. Virtually overnight.

 

In only its second year the brand won a coveted Best of Show Award at ICAST ( International Convention of Allied Sportsfishing Trades) 2015 for their state-of-the-art designs. They received the award based on voting by members of the fishing industry media and corporate fishing tackle buyers.  According to ASA (American Sportfishing Association) that organizes the convention, “270 companies submitted 889 products in the New Product Showcase, all vying for the “Best of Show” award in 24 categories …” Many of those companies had been around for decades.

 

KastKing Product Development Specialist Paul Quigley said at the company’s Long Island headquarters,  “Folks often perceive lower cost as poor quality. We never traded off quality for the sake of price. In fact, we constantly work to improve existing KastKing products and create additional new, innovative, quality products.”

 

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Angler Paul Lopes with a Personal Best largemouth bass caught on KastKing Trifecta – KastKing SuperPower 20 lb, KastKing Stealth baitcaster, KastKing Phantom Kayak Rod

KastKing fishing reels currently hold 4 of the top 9 selling positions on Amazon.com. The brand also has the top ranked, best-selling braided fishing line at Amazon. It is KastKing’s founding product,  KastKing SuperPower Braid, which has undergone improvements and a recent packaging change. It has an amazing history.

 

“We were recently told an interesting story about our KastKing® SuperPower Braid Line by a customer, Captain Danny Azzato who owns Fish and Wildlife Unlimited Taxidermy, Inc. in Moorehead City, NC,” says Marketing Director Tom Gahan.

 

“During our fishing trips every year we had been breaking off big fish.  We figured we’d try something different.” says Capt. Danny. “For our recent fishing trip to Costa Rica, we wanted to bring our own rods and reels, and we purchased your 65 pound test green SuperPower braid. We spooled it on the reels the morning we were heading out.  This is the first time we were using KastKing line and we didn’t know what to expect. We were fishing aboard Captain Carlos’ boat the, Wing Man out of Los Suenos. He took us to catch some live bonita to live line on a local reef. Our plan was to try to catch some cubera snapper, rooster fish, or whatever might be roaming the bottom.  Well, I was up first. I was letting my bait out trying to get it down to the bottom and a magnificent black marlin picked up my bait. When we saw the size of the fish I never dreamed I had a chance! Captain Carlos immediately ran the boat.

 

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550 lb./ 250 Kg. estimated weight on this black marlin caught off Costa Rica on 65 lb test KastKing SuperPower braided fishing line.

”It exploded out of the water 100 feet behind the boat and made 26 jumps on its first run. The fish made two more incredible runs with 15 – 20 jumps during each run. Even as an experienced angler it took me just under two hours to bring in this beauty. It was a day I will never forget! “

 

Based on his experience and knowing eye, Captain Carlos estimated that the black marlin that Danny caught on 65 pound test SuperPower braid weighed 550 lbs./ 250 Kg. The fish was safely released.

 

“The KastKing braid was given the true test that day. It made us believers of your product. We came home and respooled all of our reels with your line,” Capt. Danny added.

 

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Capt. Tom Mikoleski of Grand Slam Charter in Montauk with striped bass caught with KastKing Braided Line and a Kodiak Spinning Reel that was introduced in 2016

“We hear product testimonials like that all the time from KastKing converts,” says Gahan. “Captain Tom Mikoleski of Grand Slam Charters in Montauk NY, author of Bass Buff – A Striper Fishing Obsession Guide, has been using KastKing braid for the last three seasons. He has hauled in striped bass in excess of 50 lbs. with it and reports zero issues. Equally, we hear amazing tributes about the abrasion resistance and breaking strength of our braided line from anglers targeting sharks, bull reds, tarpon, muskie, and other large, hard-fighting fish, as well as from bass anglers and ice fishing folks alike. Those stories continue to rebut any misgivings anglers may have about KastKing fishing line. Our high efficiency business and marketing models allows us to price our products much lower. No one can dispute that.

 

“At four-years-young we’ve climbed over a lot of obstacles. It’s safe to say that many other startups would not have survived them. If they did, they likely would not have experienced the same meteoric growth rate. There is no substitute for good products combined with hard work, focus, personal sacrifice, and perseverance. As a result, KastKing hits above its weight. ”

 

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This Charleston angler ,Miss Darcy made the switch to SuperPower Braid 3 years ago after suffering many break offs with another brand. . Here she shows a bull red caught on 50 lb KastKing SuperPower. “After switching to KastKing, I’ve never looked back,” she says. She regularly fishes pink KastKing SuperPower when targeting bull reds and trophy sheepshead.

 

Eposeidon’s founder and CEO, Tate Cui commented about the expansion of the company during the past four years,  which now has multiple operations in North America, Europe, and Asia.

 

“We have grown so quickly physically and fiscally since the beginning, it’s hard to say where we will be in another four years. We will continue to develop exciting groundbreaking, affordable products that fit angler’s needs and expand operations,” says Cui. “We are very thankful to our customers, which now numbers in the millions, our fans, friends, and believers who have joined us along the way. It’s been a long, but exciting, climb up since that two-car garage.”

 

KastKing will continue to introduce more new fishing reel models, fishing rods, and fishing line this year before ICAST 2017 in July.

 

 

 

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About Eposeidon:

 

Eposeidon (www.eposeidon.com  Eposeidon Outdoor Adventure, Inc.)  brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing® (an ICAST Award Winning Manufacturer) fishing line, fishing reels, fishing rods, and fishing accessories, MadBite fishing lures and tools, electronics, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products globally in more than 150 countries.
KastKing soars high after four years

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