Fishing tackle industry veteran Al Noraker signs on to create additional innovative designs and expand the KastKing fly-fishing division.
New York based Eposeidon, Inc., the relatively young fishing tackle manufacturer that started in 2014 and has grown internationally in leaps and bounds during that time, has added Alan Noraker to their management team. Mr. Noraker joins Eposeidon and its family of brands – KastKing and MadBite as Product Development Director. He will oversee the development of all new KastKing fishing tackle, fly-fishing tackle, and related products.
Mr. Noraker, with a background in strategic planning, domestic and international manufacturing supervision, retail merchandise management and global procurement, formerly served as Vice President, Director of Product Development at Eagle Claw Fishing Tackle Co. – Wright & McGill, in Denver, Colorado. Additionally, Mr. Noraker is a published outdoor writer and as host of the nationally syndicated outdoor adventure television series, America’s Outdoor Journal , he won several awards. Mr. Noraker also spent over 20 years with Fred Meyer Stores in Portland, Oregon where he was Group Vice President, Director of Home Hardlines.
Mr. Noraker is a native of Bozeman, Montana located in prime fly-fishing country. “Shortly after graduating from Montana State University in Bozeman I moved to Washington State for a brief time,” Mr. Noraker says. “Then it was on to Oregon to spend more than 20 years building my career and raising my young family in the outdoor lifestyle. In 2001 I had a chance to move my family back to the Rocky Mountain West to be closer to the mountains that I’ve always considered home and accepted a product development position with the Wright & McGill Co. in Denver, Colorado. After 15 years with Eagle Claw, I’m now thrilled to leave behind a career based on selling through traditional retail channels and now focus on the fastest growing segment of consumer spending, which is e-commerce.“
As an avid angler and fly-fishing expert Mr. Noraker set two fly-fishing catch and release, line class world records for lake trout and still spends many hours behind his fly tying bench and on the lakes and rivers throughout the mountain states. While fly-fishing has always been his passion, he is equally at home with a spinning or casting rod as a multi-species angler in every region of the country and in both freshwater and saltwater.
“Al is a great talent,” says Tate Cui, CEO at Eposeidon. “He has a proven record over the past 30 years as a businessman in the fishing tackle industry. As an angler, he has a lot of passion for fishing and wants to get new people into the sport of fishing and join the game. His passion and concepts fit perfectly with our vision to keep fishing fun. That’s why we enjoy having him on board. His fly-fishing expertise allows us to expand into more fly-fishing opportunities and new product categories with our policy of affordable innovation so everyone can enjoy fishing without breaking the bank.”
Eposeidon (www.eposeidon.com Eposeidon Outdoor Adventure, Inc.) brings a fresh, innovative approach to anglers by offering quality fishing tackle products at the best prices and no cost, or low cost shipping. Eposeidon’s goal is to exceed expectations through outstanding customer service and superior product value to their customers. Eposeidon is continually expanding its product lines, which include KastKing® (an ICAST Award Winning Manufacturer) fishing line, KastKing fishing reels, KastKing fishing rods, and fishing accessories, KastKing fly-fishing tackle and fly fishing lines, MadBite fishing lures and tools, and other fishing tackle products, to meet individual fishing equipment needs. Eposeidon is headquartered in Garden City, Long Island NY, USA and sells fishing tackle products globally in more than 150 countries.